The certificate in marketing program offers students the opportunity to learn about the many exciting fields in the discipline, like advertising, marketing research, sales and sales management, service marketing, etc. Because most organizations depend upon providing consumers a product or service, the demand for individuals who know and who can implement various marketing activities will continue to grow. Understanding the necessity to focus on customer needs and wants, and how best to accomplish this task, provides careers that are both exciting and challenging.
Marketing Certificate Requirements:
MK201 Principles of Marketing
MK220 Consumer and Buyer Behavior
MK325 Advertising and Promotional Communication
MK410 Marketing Research
MK452 Marketing Planning and Strategy
Elective (selected in consultation with ACCESS Advisor